Shpall further mentioned, “Everybody is a hero when everything goes well. Shpall and the Applejack team love the ability to get in touch with key innovators at SuiteRetail and have a dialogue about their needs both as a customer and a retailer. That close relationship between client and vendor didn’t end after the on-boarding process, however. “ It’s a great dialogue between us, and we work together.” Shpall notes that the relationship with SuiteRetail and being able to stay in close contact, as they adapted to the new system, was key to the smooth transition. Not only does SuitePOS work seamlessly and swiftly, but getting the system up and running as Applejack transitioned from their old POS was fast, too. It’s just a nimble, fast system.” He added. So as Applejack looked into alternatives, SuitePOS quickly became their top choice. There are things that we needed to implement that required us to change,” Shpall says. “ Like anything in the world, times change. Shpall described the previous system as slower, much more cumbersome, and less aligned with what a “customer would expect” in terms of speed of service. When it came to their previous solution, Shpall is quick to give credit, noting that the system was “very good.” But as Applejack continued to keep up with advances in retail technology, their POS wasn’t able to keep up, and continued to present problems throughout the checkout experience. Shpall continues, “A critical part of a customer experience is that they can walk the store and see great things, but ironically the greatest impact is when they check out, and that’s where SuitePOS comes into play.” From going for the wow factor with a production selection that’s as “large as humanly possible” to delivering fast and nimble service at checkout.
Even in 2021, most sales are based on walk-ins, and Applejack excels at first impressions. Since 1961, Applejack has been in the business of not just wine and spirits, but in customer experience.
Applejack’s two retail locations in the greater Denver area have large square footage to showcase their huge product selection that is “second to none,” according to CEO and co-owner, Jim Shpall. Applejack is a wine, beer, and spirits retailer that has been in business serving the Denver, Colorado area for over sixty years.
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